The most fundamental impact the Internet has on business is that it provides a digital marketplace where consumers and advertisers can compete and communicate. In order to maintain its lead in that competitive marketplace, SEO needs to be user-friendly, professional, consistent, and data-driven. SEO methodology is for the digital business, and SEO methodology is a critical part of that business. It is a big responsibility for SEO professionals. Improve your business profits and performance easily with sitecore cms.
What is the SEO industry doing about it?
SEO has created a groundswell of activity and engagement in the Web and mobile space. With more and more folks involved in a brand or business marketing and public relations activities, SEO has moved into the 21st century, and it is increasingly essential in digital marketing. SEO is getting some major attention and use from businesses in the digital marketing space, and for good reason.
The latest data shows that 55% of the time that people read and watch the news these days is spent with the help of mobile devices. This is major. Smartphones, in addition to being incredibly convenient, are also great ways to get information on an issue, and the Internet is no exception. You can watch and read news on your phone, tablet, and PC, as well as use a smartwatch to stay up-to-date with events. People are always finding ways to reach them using any of those methods, and the Internet is a big enough platform to help them. Businesses need to take advantage of that.
Why this is not OK:
While SEO may be an element in your business strategy, it is an important and necessary component, but it is not the be-all, end-all. A SEO specialist or software developer can and should assist with some aspects of marketing and communications as well as consumer research and analysis. There is a fine line that needs to be kept when using SEO software to enhance your search results. Some sites may not want the “takeover” of their search results, and will do their best to limit SEO work to Google AdWords. If this is the case, then your SEO efforts might take a back seat to other areas of marketing and communications.
On the other hand, SEO is not just about Google. There is a whole world of related tools and resources available online that can be used to complement Google’s search engine, as well as Google’s advertising capabilities. If you have the budget, and time to utilize those tools in tandem with Google, then you have a good chance of producing better quality search results. All of those other sites have the ability to determine how their sites are ranked in Google, and that can be a big part of your overall SEO. If the company is paying for a Google ranking, and ranking in the top spots for keywords, it can then market and reposition its site in ways that are beneficial to it.
If that company is buying Google’s AdWords and other search tools to increase its ranking, then you have to take a close look at those tools and you might have to upgrade them to deliver better results for the business. You have to be sure the other factors are equal. If Google isn’t tracking your keyword activity (specific traffic to a page, or to specific ads), and that type of traffic is costing your business too much, then you should reconsider.